We are looking for a Solution Marketing Manager. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
For this role, you are a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
Your goal will be to develop and implement the most profitable plans to position and promote our products. You will have a unique opportunity to grow your marketing skills in a fast-paced and collaborative environment.
- Become an expert on company products and solutions
- Translate technical details into benefits
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Develop product marketing materials such as fact sheets, white papers, and infographics
- Proven experience as a Product Marketing Manager, Brand Manager or similar role in a SaaS company
- Background in design and copywriting is a plus
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- A keen eye for detail
- Analytical mind and strong quantitative skills
- Experience in the recruitment or workforce management industries a plus
- BSc/BA in Marketing, Communications or similar field