March 12, 2018

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Sirenum Client GWR Named Rail Business of the Year at Rail Business Awards

UK Division of World’s Number One Surface Transportation Group, a Longtime Sirenum Client, Garners Big Award

London, UK–Sirenum client Great Western Railway (GWR), a division of The First Group, won awards for Rail Business of the Year, Rolling Stock Excellence and Safety & Security Excellence at the Rail Business Awards held in London on 22 February 2018.

GWR Rail Business of the Year 2018

Rail Business Awards: GWR was named Rail Business of the Year 2018

The Rail Business Awards are designed to “recognise business, customer service and technical excellence, as well as individual achievements, providing a valuable opportunity to pay tribute to all the hard work that goes on across the UK rail sector, day in, day out.”

Last year, GWR was named a finalist for Technology Innovation, recognising the implementation of Sirenum to manage rosters with integrated fatigue management.

This year GWR was named Rail Business of the Year for having shown an ‘incredible versatility and resilience through a very difficult period’, despite the disruption caused by electrification and upgrading works. GWR has also won the Rolling Stock Excellence and Safety & Security Excellence categories.

“We’re very proud of our partnership with GWR, starting with Ajmal Akram from Old Oak Common believing in us back in 2014, and now continuing all the way up to First Group headquarters,” said Sirenum Founder and CEO Benjamin Rubin, who developed Sirenum after nearly a decade in the transportation staffing industry. “We have learned so much from Ajmal and the rest of the team at GWR and First Group over the past three-plus years, and our whole client base benefits from the advancements in our product that are the fruits of our longtime relationship.”

Core to the solution at GWR, Sirenum Compliance helps organisations looking to ensure a robust health and safety programme while streamlining operations, especially in highly regulated industries like transportation.

Sirenum is proud to service The First Group with Workforce Management across its organisation, including GWR and First Bus.

To learn more about Sirenum’s solutions for the transport industry, visit

February 22, 2018

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The Four Worst WFM Mistakes to Avoid We Hear From the Industry

Virtually every employer we meet is in need of business transformation. While changing established processes in an organisation isn’t easy, adopting a modern workforce management (WFM) solution like Sirenum drives an increase in productivity and profitability after just a few months. But what’s really remarkable is how tightly these employers hold onto existing processes that frankly, make little to no sense. So we wanted to share some of the worst ideas we’ve come across. Do any of these sound familiar?

1. Whiteboards

Some of the people that we talk to are currently using whiteboards to manage their dynamic workforce. While that may make sense for teams of 20-30 people, what can we say about it when it’s for teams of 4,000+?! Sure, anyone can see what’s written on it, plus it’s easy to use and easy to understand. But let’s not forget about the major drawback: it gets erased with a simple wipe! Having your roster sorted is not just useful for day to day operations, but it’s also crucial for analysing different parameters. Which ones? The buying behaviour of each of your clients, the historical records of the hours worked by your team, the usual amount of hours spent in a specific shift, and more. This information is crucial, but don’t forget other things that will be missing from your messy whiteboard: risk management, health and safety requirements for a job, your workers’ historical preferences and requests…the list goes on and on.

2. Corkboards


Some managers want to innovate and decide to make information clear and available to everyone in the team by printing a table and hanging it on a corkboard. Expecting your dynamic workers to be aware of this information is simply madness, since they don’t work during office hours only, and they may live far away from the offices. That’s why the solution seems clear to some managers: phone calls, all the time, all day. So many office positions in young temporary job agencies are filled with people in charge of making phone calls to communicate shifts to their workers. When oranisations leverage this “strategy,” we generally see frustrated teams, high turnover and low quality operations, resulting in client unhappiness. Leveraging modern communication tools unified with scheduling software can quickly simplify things for management, as well as improving effectiveness and profitability. Having the information available at all times in their phone also empowers and engages your workers.

3. Spreadsheets

Some small temporary recruitment agencies start their journey by using a spreadsheet to assign openings to workers. And since some spreadsheet systems nowadays allow users to work together online on the same spreadsheet in real time, some may think this is a great idea. But there are so many things that can and will go wrong. For example, when using something like Google Sheets, your information is isolated from other systems. So you still need to manually enter all the information again in other programs to perform other important tasks like payroll. Useful tools like geofencing or live time and attendance tools are detached from roster information if you’re simply using spreadsheets. Making sure your workers are compliant or have the right-to-work is also impossible to verify if you’re using this method. And don’t even get us started on what spreadsheets do for GDPR! Last but not least, a spreadsheet doesn’t allow you scale your business, since it is simply not sustainable for large workforces. Once you reach 150 or so workers, they just can’t handle the complexity. Yes, it’s true: spreadsheets are keeping your business from growing!

4. WhatsApp

WhastApp, Facebook, Instagram… you name it. Important communications for your team shouldn’t rely only on social tools that most workers use for fun, or don’t use at all! We’ve been amazed by how many businesses we meet are managing their teams with these tools.  They’re used mainly to know their team’s availability, making it really hard for managers to make sense of what’s really going on with their staff. Even for the smartest person out there, it is not possible to read a bunch of messages and then remember everyone’s availability, doctor’s appointments, holiday requests, and more. Using this uncertain or even wrong information into the roster is a headache! And of course, this leads to uncovered shifts, lower productivity, higher turnover, and less satisfied clients. But leveraging communication tools integrated within the scheduler allows you to accurately keep track of all relevant pieces of information in real time.

Sirenum is an end to end workforce management solution, able to manage all of this and much more on a single platform. If you want to learn more about how Sirenum is already helping some of the biggest employers in the world, request a demo of Sirenum today!